Google Analytics generates detailed statistics about the visitors to your website. Its main highlight is that the product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.
Analytics gives you vital data about your visitors – data you can use to your advantage. More than 30 reports tell you everything from how many people visit and what paths they take through your site to where in the world they live. You can use this information to eliminate costly errors, focus your offerings, and target new customers with laser-like accuracy.
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